An Assessment of Impulsive Buying Behavior- A Literature Review

Authors

Bibhuti B Pradhan
Management, Siksha O Anusandhan Deemed to be University, Odisha, India.

Abstract

With the impulsive buying behavior the consumer could also end up purchasing similar products for the higher prices if they get attracted to the outlook or the graphical representation of the product. The reason behind the display of luxury items at the glass of the store where there is maximum reach is to attract people to purchase the product even if they had no intention of doing so. The aim of the paper is to understand and review the papers underpinning the issue of Impulsive buying. The data of researchers is analyzed and evaluated that more than men, women prefers to be responsible for impulsive buying behavior because women are attracted towards any of the product much easily than men.