Challenges and Opportunities in Digital Marketing


Bhojaraja, Dr. M.Muniraju


Digital Marketing has become more famous after involvement of latest technologies in businesses. It has completely changed the old marketing methods and compelled marketers to stay connected with their buyers or customers via internet for selling their products and services. Consequently, the marketers must consider and analyse both advantages and disadvantages of digital marketing while planning the best marketing and setting business goals. Why Due to high efficiency and effectiveness, Digital Marketing has recognized by all business entities and now it is growing faster with every passing day. Soon, it will become easier for small businesses to compete their large-scale competitors at the same platform. So digital marketing has become a crucial need of small as well as large scale businesses in today’s digital environment.