Depositor’s perception over the Banking Reliability services

Authors

Mrs. SUJATHA JEYARAMAN

Research Scholar
(42945/Ph.D4./ Management/ P.T. / January 2016)
Department of Business Administration
Government Arts College (Affiliated to Bharathidasan University),
Tiruchy – 620 022

Dr.I.NARSIS

M.Com, M.Phil, MBA, M.A, M.Ed, PGDCA, Ph.D
Assistant Professor & Research Advisor
PG & Research Department of Commerce,
Government Arts College, (Affiliated to Bharathidasan University)
Tiruchy – 620 022
Email: drnarsis01@gmail.com
Mobile: 9443131230

Abstract

The role of banking service to its customer is considered more vibrant in the modern banking era. Many factors was consider by the depositor before avail banking services. This research paper has measure the effect depositer’s perception over the banking reliability variables. The sample size consists of 210 respondents which were customer of SBI banks at Urban area in Tiruchirapplli District. The questionnaire method was adopted to collect the responses from customer. The questionnaire consist of five demogpraphic questions and five banking reliability questions using five point Likert’s Scale. The respondents are segregated on the basis of different variables such as income, age, occupation gender, Education. The five core variables related to banking service reliability services were consider as a independent variables