The Role of Strategic Leadership in Digital Transformation Process


Waleed Afandi
King Abdulaziz University Jeddah, Kingdom of Saudi Arabia.


Digital technologies are being embraced by organizations by an accelerating pace. However, despite widespread efforts to capitalize on digitalization process few companies can actually boast of concrete results. There is an emerging strand of literature that assigns success or failure of digitalization process to organizational leadership. This study tested this theory by interviewing fifteen business leaders in Saudi Arabia. In short, the outcome of the study is the conclusion that leadership does matter in digital transformation process. Successful organizational leaders are able to create a strong vision, align and mobilize employees for change to embrace the new ways of doing business. Some practical recommendations are made based on study outcomes and existing literature on leading digital transformation.